If you’ve ever addressed a large group of people, you know it can be difficult—if not impossible—to connect with everyone in the room. Look over the crowd and you’ll see people checking their smartphones, discussing the weather … the potential distractions are limitless.

So, when it comes to benefits enrollment, do group meetings work? Maybe, maybe not. While traditional group enrollment meetings are common, participation in voluntary plans industry wide could be better. Fundamentally, achieving higher participation is a tough nut to crack. That’s why I’d like to take another look at one-on-one enrollment options and why they can be more effective when done right. Let’s take a closer look.

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