Towers Watson & Company learned a lesson about running a health insurance exchange: Persuading some customers to enroll "off-cycle" makes life easier.

Executives at the company talked about their private exchange programs Tuesday during a conference call with analysts.

The Towers Watson private exchange programs focus mainly on serving employer-sponsored programs for retirees and active workers.

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Allison Bell

Allison Bell, a senior reporter at ThinkAdvisor and BenefitsPRO, previously was an associate editor at National Underwriter Life & Health. She has a bachelor's degree in economics from Washington University in St. Louis and a master's degree in journalism from the Medill School of Journalism at Northwestern University. She can be reached through X at @Think_Allison.