Thanks to the Patient Protection and Affordable Care Act, Medicaid enrollment is on the rise — even in the 26 states that chose not to expand the program under the law.

That increase, specifically, is due to the "increased outreach and awareness" — what researchers at Avalere Health, who in new analysis, call the "woodwork effect."

According to their analysis, 17 of the 26 states that did not expand Medicaid in the first three months of 2014 still reported growth in Medicaid enrollment, ranging from 0.1 percent in Texas to 10.1 percent in Montana.

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