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During the Benefits Selling Expo, Benefits Selling announced the launch of the Broker Innovation Lab, a program that showcases brokers that are transforming the way we do business.

This got me thinking about innovation in our business — and how innovation can and should relate to a competitive advantage. Here is a list of the kind of topics our business might follow to innovate.

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BenefitsPRO Broker Expo 2025 (BPRO)Event

The premier educational and networking event for employee benefits brokers and agents.

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BenefitsPRO Broker Expo 2025 (BPRO)Event

The premier educational and networking event for employee benefits brokers and agents.

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