Are you frustrated by the results of your marketing? Sometimes the reasons behind a failed marketing effort can be elusive. But in my experience, most marketing stumbles (and we all have them) fit into one of the following categories:
1. The college try. With this syndrome, we try to make a marketing activity work but secretly hope it doesn't so that we won't have to do it again. A good example is social media. Ask yourself, did I give this campaign enough time to truly develop before I decided to give up? Did I try it just to say that I had, without being truly passionate about making it succeed?
2. The time-short investment. In this category, we don't invest as much time as we do money. An example might be a seminar for which you spend a significant amount of money but not enough time practicing your presentation and planning your follow-up strategy. Ask yourself if you invested enough time in your campaign to make it work.
Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.
Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
