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Marketing campaign postmortem: What went wrong?

If your marketing results are less than stellar, perhaps youve overlooked something. Here are 5 common errors to avoid.

By Maribeth Kuzmeski | Updated on July 15, 2014

Are you frustrated by the results of your marketing? Sometimes the reasons behind a failed marketing effort can be elusive. But in my experience, most marketing stumbles (and we all have them) fit into one of the following categories:

1.    The college try. With this syndrome, we try to make a marketing activity work but secretly hope it doesn’t so that we won’t have to do it again. A good example is social media. Ask yourself, did I give this campaign enough time to truly develop before I decided to give up? Did I try it just to say that I had, without being truly passionate about making it succeed?

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