They came in with the dour expression of having the weight of the world on their shoulders. They left with a smile on their face and a skip in their step. The facts hadn't changed. Still, they were as happy as a lark.

What caused this change in outlook? Was it magic? Was is manipulation? Was it some strange mesmerization? No. It was a simple application of behavioral economics called "reframing." You may have heard of it as "changing the perspective" or "looking at it from a different angle." It's all the same.

Here's what I did.

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As I prepared to write my newest book (Hey! What's My Number?– out later this summer), I needed to satisfy myself that my thesis was correct. If you like what you're about to read, you can try it yourself (see "How Does Goal-Oriented Targeting Work?" FiduciaryNews.com, July 15, 2014).

Think about it. The average person looks at a million dollars and thinks, "No way, that's only for those rich folks, top 1%, Black Gold, Texas Tea…"

This is especially true the younger they are. Those seven figures tower over the mere pennies (or even thousands of dollars) they're used to seeing in everyday life. Nope. This million-dollar thingee is just not in their league.

On the other hand, most people are aware enough to realize earning 3% a year over the long-term is a piece of cake if you invest in stocks. Indeed, since Ibbotson decided 1926 was the year to start collecting annual stock return data, of all the 20-year periods since then, 98.55% yielded returns meeting or exceeding 3% a year. That's a pretty good batting average. So, most people, if told they needed to average 3% a year for 30 or more years, would feel pretty good about their prospects.

But, a million dollars? Pshaw!

Now, let's look at the average engineer coming out of the average engineering school. He'll make about $60,000 a year to start. He can look forward to working 49 years until he retires. Since this is his first job, he doesn't have anything saved for retirement, so he's starting from scratch. His company will match up to 5% of his salary (that's $3,000 a year). He feels frugal, so he saves 9% of his salary (or $5,400 a year) into his retirement plan. In total, he's got $8,400 in contributions every year.

Based on all this data – his current salary, his annual contributions, and his retirement age of 70, we can calculate he needs to accumulate about a million dollars to retire comfortable. Remember, he has zero. He's only putting in (out of pocket) less than $500 a month.

That's penny-ante money compared to one million smackeroos. This is exactly where the typical person enters my domain. They're faced with this seemingly insurmountable goal, they don't know anyone who's ever accomplished it, and they simply can't afford to contribute anymore. Worse, every day some media outlet is screaming how Americans don't save enough for retirement and face the prospects of working forever. The typical person gets depressed if he thinks he'll have to work forever. 

So, I go through all his assumptions and confirmed they're all correct. Then I happily state they're in the perfect position. They don't need to do anything more and they can retire on schedule. 

This usually elicits a double-take, followed by disbelief, followed by intense curiosity. I explain they should think about the large number at the end of the rainbow, they should think about the small number each step of that rainbow has.

In the case I just outlined (a case, by the way, that assumes no Social Security), the employee will only need to earn 3% a year from now until retirement. I look at the employee, smile, and ask assuredly, "That doable, right?"

The employee smiles, nods, and leaves the room with an ever-so slight skip in his step.

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Christopher Carosa

Chris Carosa has been writing a weekly article and monthly column for BenefitsPRO online and BenefitsPRO Magazine since 2011 and is a nationally recognized award-winning writer, researcher and speaker. He’s written seven books, including From Cradle to Retire: The Child IRA; Hey! What’s My Number? – How to Increase the Odds You Will Retire in Comfort; A Pizza The Action: Everything I Ever Learned About Business I Learned By Working in a Pizza Stand at the Erie County Fair; and the widely acclaimed 401(k) Fiduciary Solutions. Carosa is also Chief Contributing Editor of the authoritative trade journal FiduciaryNews.com and publisher of the Mendon-Honeoye Falls-Lima Sentinel, a weekly community newspaper he founded in 1989. Currently serving as President of the National Society of Newspaper Columnists and with more than 1,000 articles published in various publications, he appears regularly in the national media. A “parallel” entrepreneur, he actively runs a handful of businesses, including a small boutique investment adviser, providing hands-on experience for his writing. A trained astrophysicist, he also holds an MBA and has been designated a Certified Trust and Financial Advisor. Share your thoughts and story ideas with him through Facebook (https://www.facebook.com/christophercarosa/)and Twitter (https://twitter.com/ChrisCarosa).