Search
 

The power of small numbers

They came in with the dour expression of having the weight of the world on their shoulders. They left with a smile on their face and a skip in their step.

By Chris Carosa | Updated on July 16, 2014

They came in with the dour expression of having the weight of the world on their shoulders. They left with a smile on their face and a skip in their step. The facts hadn’t changed. Still, they were as happy as a lark.

What caused this change in outlook? Was it magic? Was is manipulation? Was it some strange mesmerization? No. It was a simple application of behavioral economics called “reframing.” You may have heard of it as “changing the perspective” or “looking at it from a different angle.” It’s all the same.

Complete your profile to continue reading and get FREE access to BenefitsPRO.com, part of your ALM digital membership.

Your access to unlimited BenefitsPRO.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical BenefitsPRO.com information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

Already have an account?

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Recommended Stories

BenefitsPRO

Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2024 ALM Global, LLC. All Rights Reserved.