(AP Photo/Evan Vucci)

There is no doubt that figuring out your return on investment is an important part of determining where to put your marketing dollars. If you’re not getting tangible, immediate results, why spend the money, right?

Not so fast. Marketers now consider the long-term benefit of digital marketing—the relationships acquired and maintained through social-media networks. Social media and digital marketing ROI needs to account for these benefits.

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