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Honesty sells the best policy

You know how best to serve your clients. Putting your own interests ahead of theirs can have far-reaching consequences and cost you in the end.

By Adam Cufr | Updated on August 04, 2014

There is no perfect solution. There are no perfect strategies, perfect investments or no perfect financial products. Ultimately, your job is to orchestrate the very best outcome you can using the best information available to you. When you truly work with your client’s best interests at heart, the opportunity to positively impact families and futures is tremendous.

So what’s the problem? How can this go wrong? If you do make the mistake of placing your own interests above your clients’, things can go very wrong. To get the best result for your client, there should be no “selling,” only discovering and facilitating. We discover the client’s true desires and needs, and only then do we facilitate her commitment to the most appropriate strategy and the purchase of the most suitable product or investment. Putting those steps in the wrong order will eventually lead to problems.

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