A study of studies conducted to test the return on investment of corporate wellness programs determined that, the higher the "quality" of the study, the lower the ROI of company programs.
The five-author study, published in the American Journal of Health Promotion, basically concluded that more thorough studies of the financial returns derived from corporate wellness plans revealed costs that often went unreported and thus the true financial benefits to the employer were lower than more superficial studies had indicated.
The ROI of wellness plans continues to create a lively debate within the wellness community. Some experts in the field have questioned how meaningful ROI calculation is, while others have been openly skeptical of the high ROIs reported from some studies.
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Dan Cook
Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.
