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An e-newsletter? 6 reasons why you need one

Social medias in a constant state of flux, but there is one marketing tool that has never gone out of style: the trusty e-newsletter.

By Jean Gianfagna | Updated on September 01, 2014
(Image courtesy of stockimages/FreeDigitalPhotos.net)

Not too long ago, e-newsletters were part of nearly every marketing strategy. Then blogging and social media came along, and e-newsletters lost their luster. Today, however, more and more companies are embracing content marketing and customer relationship management, leading to resurgence in e-newsletters.

Why are e-newsletters thriving?One reason is the relationship between the publisher and the recipient. Generally, recipients have “opted in.” And even if they don’t read an e-newsletter immediately, they are interested in receiving it.

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