BlackRock's iShares unit, the largest exchange-traded fund company in the world, is planning to close nine target-date ETFs this fall.

ETF.com, a website that closely watches the ETF industry, said almost $300 million in assets will be liquidated from the nine funds, which, like ETFs generally, have had difficulty gaining traction in plan sponsors' 401(k) fund line-ups. 

That $300 million figure represents 58 percent of iShares' total assets under management. 

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According to a company press release, iShares nine target-date ETFs will stop trading after the close of markets on Oct. 14. Proceeds from the funds' liquidation will be sent to shareholders shortly thereafter. 

"The decision was based on ongoing reviews, client feedback and limited investor interest in the funds," according to an iShares letter to investors quoted by ETF.com. 

ETFs have been a successful innovation in the retail investment market. They are touted as inexpensive, well-diversified options for individual investors. 

To many analysts, target-date ETFs are a sensible solution to address both participant inertia, which some data suggests improperly balanced portfolios, and the question of high-fee investment options, which can absorb significant amounts of a participant's savings over the course of their working career. 

In a post on ETF.com, analyst Paul Britt called the funds' closures "a shame." 

"ETFs have been efficient, low-cost vehicles providing a complete long-term investment solution," wrote Britt. 

When packaged in a target-date fund, which automatically rebalances risk relative to a participant's age, ETFs served as the "epitome of set-and-forget vehicles," added Britt. "The investor can walk away for years and still have a balanced portfolio." 

But access to defined contribution plans has been made difficult for several reasons. 

For starters, ETF shares are divided into fractions, making them hard for institutions to work with. 

They are also more difficult than standard mutual funds to value on a day-to-day basis. 

But there's still hope for target-date ETFs in the 401(k) world. In February, Charles Schwab Retirement Plan Services announced the launch of a full-service 401(k) program based on ETFs. 

According to a Schwab press release, 401(k) plans that use index ETFs can reduce participant investment expenses by more than 90 percent compared to a 401(k) plan that primarily uses actively managed funds, and by more than 30 percent compared to a plan that uses index mutual funds.

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Nick Thornton

Nick Thornton is a financial writer covering retirement and health care issues for BenefitsPRO and ALM Media. He greatly enjoys learning from the vast minds in the legal, academic, advisory and money management communities when covering the retirement space. He's also written on international marketing trends, financial institution risk management, defense and energy issues, the restaurant industry in New York City, surfing, cigars, rum, travel, and fishing. When not writing, he's pushing into some land or water.