Millennials want very little – if any – part of the financial services industry. They don't want companies connecting with them via social media and are more than twice as likely to ask parents for financial advice than they are to ask banks.
A new study by BNY Mellon and a team of undergraduates from Said Business School, University of Oxford, The Generation Game: Savings for the New Millennial, looked at millennials' (born after 1980) saving priorities, how they regarded retirement planning, and how they feel about different kinds of financial institutions.
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