Welcome to the 21st century.
Gone are the days of simply knocking on doors and cold calling potential clients. Today's brokers, advisors, etc. have access to a wide range of new marketing channels to get their name and message out to the public, including social media platforms like Facebook, Twitter and LinkedIn.
But how can anyone interested in increasing sales make use of these new tools and actually turn them into referrals? Marketing firm Outbound Engine recently took on this question on its blog, laying out several best practices for anyone looking to move into social media marketing.
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