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Consumers failing to identify lowest-cost options in plan choice

Many health care consumers still dont know how to evaluate the array of plan choices offered to them during the annual fall enrollment period.

By Dan Cook | Updated on September 26, 2014
Photo: Associated Press

Many health care consumers still don’t know how to evaluate the array of plan choices offered to them during the annual fall enrollment period. This may be particularly true of those evaluating plans for prescription drug costs.

The online health plan evaluation firm eHealth reviewed plan selection choices from 22,000 people during last year’s Medicare plan enrollment period. Because these health plan members used eHealth’s online tools to aid in their plan selection, eHealth was able to track and analyze their choices as they navigated through the selection process.

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Dan Cook

Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.

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