Is it ever too early to start saving for retirement? 

Voya Financial – the company formerly known as ING U.S. – thinks not. And it's putting its money where its mouth is. 

The New York-based retirement asset manager has rolled out its Voya Born to Save campaign, in conjunction with the beginning of National Save for Retirement Week. 

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Nick Thornton

Nick Thornton is a financial writer covering retirement and health care issues for BenefitsPRO and ALM Media. He greatly enjoys learning from the vast minds in the legal, academic, advisory and money management communities when covering the retirement space. He's also written on international marketing trends, financial institution risk management, defense and energy issues, the restaurant industry in New York City, surfing, cigars, rum, travel, and fishing. When not writing, he's pushing into some land or water.