Brand management isn't something that resides in the marketing department. Not if an employer wants to attract talent.
That's what a study from Glassdoor concluded. The recruitment consulting firm asked potential job candidates about their process for choosing jobs to apply for. What they found: Candidates are increasingly paying attention to how companies manage their brand, and they make job application decisions based on the type and frequency of information companies share on career sites.
This interface between prospective employer and prospective employee, dubbed "the employer perspective," is important to most job seekers and only slightly more important to women than to men. Experienced job candidates tend to value it more than those with a year or less in the job market.
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Dan Cook
Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.
