The major finding: 94 percent of job seekers said they'd apply for a job when they see an employer actively managing their brand. Brand management for recruiting includes:

• Sharing updates about their culture and work environment;
• Updating their employer profiles; and
• Publicly responding to company reviews.

The review response showed up as particularly powerful. "Nearly seven in 10 job seekers (69 percent) agree their perception of a company improves after seeing an executive or other company representative respond to a review. When broken out by gender, men (73 percent), more than women (66 percent), say their perception of a company improves when they see an employer respond to reviews," Glassdoor reported.

What kinds of information are job candidates searching for when doing an online company profile? Glassdoor reported this breakdown:

• Details on what makes the company an attractive place to work – 76 percent;
• Details on the compensation package – 70 percent;
• Details on the benefits package – 62 percent;
• An overview of the company mission, vision and values – 60 percent; and
• Basic company information i.e. office locations, number of employees, revenue, etc. – 55 percent.

For companies seeking to increase their recruitment of women, Glassdoor's study had some valuable insights. It found that "women (66 percent) find far more value in benefits information than men (56 percent). Women (27 percent) also find information on how employers support their community more useful than men (17 percent)."

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However, many companies fail to deliver through their websites.

"While compensation package is the second-most desired piece of information, most companies don't share these details until candidates are deep into the interview process. Benefits packages, the third-most important to job seekers, are often not explained until an employee is going through new hire enrollment and limitations in benefits can take them by surprise," Glassdoor reported.

"Employer branding is more than your career site," said Will Staney, head talent warrior at Glassdoor. "In 2015 employer branding efforts will become increasingly more important as job seekers become more savvy and selective in their job search. The key to successfully building your employer brand is to understand that it is an ongoing exercise across multiple channels which must effectively speak and respond to the talent you are trying to reach."

See also: Facebook preferred most by job seekers