Genworth Financial Inc., providing the latest example of the life insurance industry responding to an appetite for guaranteed income products and a favorable regulatory climate, has introduced a new annuity with a lifetime income rider. 

And the Richmond, Virginia-based insurer is hoping to expand its target market to include those as young as 45. 

Genworth's SecureLiving Growth with IncomeChoice annuity offers protection from market losses, growth potential greater than prevailing interest rates and guaranteed lifetime income. 

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Nick Thornton

Nick Thornton is a financial writer covering retirement and health care issues for BenefitsPRO and ALM Media. He greatly enjoys learning from the vast minds in the legal, academic, advisory and money management communities when covering the retirement space. He's also written on international marketing trends, financial institution risk management, defense and energy issues, the restaurant industry in New York City, surfing, cigars, rum, travel, and fishing. When not writing, he's pushing into some land or water.