No matter what industry you're in, differentiating yourself or your business is key to gaining a competitive edge. All we have to do is look to Apple – especially under Steve Jobs – for proof.

Jobs was known for finding significant advantages through product innovation. As a founder and driving force behind Apple and many of its innovative products, he followed a few core strategies we can all apply:

Weigh the voice of the consumer versus the judgment of an expert

Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.

Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.