As more Americans look to the public exchanges created by health care reform for their health insurance, online solutions that facilitate such searches are among the beneficiaries.
HealthCare.com, one of those services, recently announced a new $7.5 million funding round. As further proof of the company's growth, HealthCare.com just released data that indicates far more individuals are using its site to find health coverage.
The company, launched in 2006, said that it has seen a 57 percent increase in successful referrals — individuals who used the site and its online tools to select either an insurance plan or a company or agent to help them find coverage. Meantime, as the Dec. 15 deadline for landing exchange coverage for Jan. 1 approaches, HealthCare.com said its referral business has exploded — up 88 percent for the week ending Dec. 12 compared to the prior week, the company reported.
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"Based on how its referrals are trending, HealthCare.com estimates that it is on pace to help more than 400,000 consumers connect with agents, call centers, web-based entities and other enrollers to find medical insurance coverage during the federally mandated enrollment period that ends on February 15, 2015," the company said in a release.
The company's free site allows customers to compare health plan prices and features, to purchase insurance online or via telephone, schedule appointments with agents and other activities related to health insurance coverage.
"This growth demonstrates the importance of giving consumers multiple choices to find an affordable health insurance plan and enroll," said HealthCare.com CEO Jeff Smedsrud.
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Dan Cook
Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.
