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Great business ideas are born when entrepreneurs discover an industry need that hasnt yet been addressed.

By Amber Taufen | Updated on December 16, 2014
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Photographs by Kevin Garrett

Great business ideas are born when entrepreneurs discover an industry need that hasn’t yet been addressed.

That’s what happened when Adam Bruckman and his partners founded Digital Insurance, a firm that gives small to mid-sized employers access to some of the health care and benefits innovations that had only been available to large employer groups before.

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