Health insurers will be unusually generous this holiday season toward those who purchased coverage via the public exchanges. As a group, they will give policyholders extra time to make their first premium payments in an effort to ease any stress consumers may have about paying for the insurance they just signed up for.

That's what trade group America's Health Insurance Plans announced this week, following the closing of the application window at midnight Monday. AHIP said its members agreed voluntarily to be flexible with premium payment deadlines for those who bought insurance through the exchange marketplace.

"Our community wants to do everything we can to make sure consumers have greater peace of mind about their health care coverage and to support them throughout the open enrollment process," said AHIP President and CEO Karen Ignagni.    

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Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.