What does a Christmas tree have in common with the articles readers continue to read, even years after publication? They're both "evergreen."
Any plant that keeps its foliage year-round is called "evergreen." We're perhaps most familiar with fir trees – the type of tree most often used as a Christmas tree – which retain their pine needles throughout the seasons. In a similar vein, articles which never go stale, or at least stay fresh longer, are called "evergreen."
It is the hope of every writer to produce a piece that readers will peruse year in out. You can read a sampling of some of these kinds of articles in "5 'Must Read' Articles for the 401k Plan Sponsor and Fiduciary," (FiduciaryNews.com, Dec. 30, 2014).
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Christopher Carosa
Chris Carosa has been writing a weekly article and monthly column for BenefitsPRO online and BenefitsPRO Magazine since 2011 and is a nationally recognized award-winning writer, researcher and speaker. He’s written seven books, including From Cradle to Retire: The Child IRA; Hey! What’s My Number? – How to Increase the Odds You Will Retire in Comfort; A Pizza The Action: Everything I Ever Learned About Business I Learned By Working in a Pizza Stand at the Erie County Fair; and the widely acclaimed 401(k) Fiduciary Solutions. Carosa is also Chief Contributing Editor of the authoritative trade journal FiduciaryNews.com and publisher of the Mendon-Honeoye Falls-Lima Sentinel, a weekly community newspaper he founded in 1989. Currently serving as President of the National Society of Newspaper Columnists and with more than 1,000 articles published in various publications, he appears regularly in the national media. A “parallel” entrepreneur, he actively runs a handful of businesses, including a small boutique investment adviser, providing hands-on experience for his writing. A trained astrophysicist, he also holds an MBA and has been designated a Certified Trust and Financial Advisor. Share your thoughts and story ideas with him through Facebook (https://www.facebook.com/christophercarosa/)and Twitter (https://twitter.com/ChrisCarosa).
