Our 100 sales and marketing tips list this year is broken down into 10 important categories. We've already covered social media, old school, new school, inspirational tips, planning for tomorrow, getting back to basics, education and self help. This list focuses on outside the box ideas.

81. Send your client a calendar with all important deadlines and dates (about the Patient Protection and Affordable Care Act and otherwise) marked.

82. Create a PPACA checklist for your clients (or use ours, on BenefitsPro.com)

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83. Try quiz marketing.

84. Give out T-shirts marketing your agency. Because you know who doesn't love free T-shirts? No one.

85. Sponsor an industry conference. It will help get your name out there.

86. Create an app.

87. Create a competition or contest.

88. Send out a quiz about PPACA literacy. See how much your clients know. And be the one to help them when and if they don't pass.

89. Send creative mailers — maybe a puzzle, a word search, or origami! It will set you apart from others.

90. Turn your elevator pitch into a tweet. In today's environment, an elevator pitch may be too long, so try making it in 140 characters or less.

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