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Affluent investors still skeptical

While most trust their financial institutions, they're apprehensive about some issues and are looking for more help in navigating certain decisions.

By Matthew Stern | Updated on January 21, 2015

The financial crisis left many affluent investors skeptical about the integrity of financial institutions. While a great deal of that doubt has abated, some investors still harbor fears.

That’s according to a study titled “Rebuilding Investor Trust” conducted by brand engagement firm Sullivan and Northstar Research Partners. The study surveyed more than 1,800 affluent investors and found that while eight in 10 strongly trust their financial institutions, they face apprehension about some issues and are looking for more help in navigating certain decisions.

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