(Bloomberg View) — What’s in a name? In the world of financial advice, plenty. That world is divided into two categories: brokers who work on commission and advisers who work for fees. For decades, they’ve been at war over who better serves retail investors.

The Barack Obama administration may soon come down mostly on the financial advisers’ side, and for good reason: They have a legal duty to act in clients’ best interests — unlike brokers, whose job is to sell.

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