Today's health insurance industry is being fueled by consumer-centric trends, and technology is a major accelerant. Brokers who want to compete and thrive in this increasingly self-service marketplace need to embrace technology as an effective way to improve customer service and build business.
The fact is we live in a world where computing and access to information is at our fingertips. This new reality gives consumers the power to go online and research, compare, select and manage coverage and benefit choices, all from their phone, tablet, laptop or other device.
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