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Women are ‘one helluva market’

Sallie Krawcheck outlined several tips for financial advisors to better serve the largely untapped market that is women.

By Emily Zulz | Updated on February 10, 2015
Sallie Krawcheck speaks at the Raymond James Women's Symposium last year. Photo: Bob Thompson.

In many ways, according to former big bank executive Sallie Krawcheck, women are a larger emerging market than China.

Krawcheck, chairwoman of the Ellevate network for professional women, brough that message Monday to the crowd gathered in New York for the IMCA 2015 New York Consultants Conference.

 “What if I told you there’s a potential client base that holds a majority of wealth in this country, represents 45% of U.S. millionaires, will inherit 70% of the $41 trillion that enters generational wealth transfer over the next 40 years?” Krawcheck asked.

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