Jim Kerley, Chief Membership Officer at LIMRA, is not the first to say the life insurance industry is poised for significant opportunity. The most creative agents in the industry say the same thing. So does one of the country’s smartest VC firms. Non-traditional retailers like Walmart have dipped their toe in the life insurance sales waters, and will likely continue to pursue middle market consumers who, by all accounts, are underinsured.

But Kerley is surely one of the most persuasive. Asked about a recent LIMRA study that identified opportunities and challenges for the year ahead, he shared a number of ways he thinks independent agents can capitalize on all this opportunity.

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Nichole Morford

As ALM's Digital Editor-in-Chief, Nichole Morford is responsible for the development of digital strategies to maximize web traffic, deepen audience engagement and effectively monetize digital products. Previously, as Editorial Lead, Digital Content Strategy for ALM's Insurance Group, Morford directed the digital strategy and growth of the division’s web products. Prior to joining ALM through the acquisition of Summit Professional Networks, Morford was managing editor of LifeHealthPro.com and managing editor of Agent's Sales Journal magazine. She started her career as an editor at Penguin Group.

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