Fancy yourself an extreme sports type? How about taking those kinds of risks with your money? The CFP Board's newest ad campaign wants people to think about that — hard — before they do. 

Its effort comes as the ongoing battle over the adoption of a loophole-free fiduciary standard drags on, marked most recently by a leaked White House memo that finally drew the general public's attention to the issue. 

The CFP Board's new advertising campaign points out the dangers of working with a financial advisor who isn't bound by high standards — the CFP certification, of course — by showing people with extreme hobbies, like diving with sharks or crossing a canyon on a tightrope, who willingly take risks in some areas of their lives but not with uncertified advisors.