Unified wealth management technology and services provider Envestnet, Inc. has acquired Upside, a technology company providing digital advice solutions to financial advisors. Terms of the acquisition were not released.
Upside leverages technology and algorithms to provide advice, management and service to clients who want personalized investment services on demand, without the need to call an advisor or see one in person. As a result, the company says, use of Upside gives financial advisors a boost in the growing competition against other digital advisors, or "robo advisors."
Clients are provided with an intuitive investment management experience that includes paperless onboarding while providing required trading and rebalancing — all under the brand of the advisor.
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