Imagine a retirement plan for small businesses that’s both cheap and automated. That’s what Honest Dollar says it plans to deliver. 

The Austin, Texas-based financial tech startup, founded by Henry Yoshida and Will Hurley, is about to launch its online direct-contribution platform, according to the Wall Street Journal. Aimed at businesses of up to 50 employees, it will be unveiled at the South by Southwest festival in Austin on Friday. 

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