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Gift cards and “employee of the month” parking spaces are appreciation relics and far from what most employees consider to be relevant actions by employers to demonstrate their gratitude for a job well done.

A survey conducted by news service boston.com found that, to be taken seriously, gestures of gratitude or appreciation need to be more along the lines of a paradigm shift than a holiday gift.

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Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.

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