Nevermind the presumably rough year for health insurance — including the implementation of Obamacare, fears over cancelled plans and increasing costs. Member satisfaction has increased significantly as plan administrators take a "customer-centric approach," according to the J.D. Power 2015 Member Health Plan Study released this week.
Overall member satisfaction averages 679, a 10 point improvement from 2014.
The increase in satisfaction is driven by improved performance across all factors, most notably in information and communication (a 17 point increase), which J.D. Power said is primarily a result of efforts among many of the health plans to "retool their approach by refining messaging, adjusting message frequency and upgrading their website."
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