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Checking the source on research

Unsolicited emails and online newsletters are crowding all of our inboxes these days, filled with the secrets of success, the keys to higher participation, and the magic product combinations that will boost income.

By Gil Lowerre and Bonnie Brazzell | Updated on March 13, 2015

About a year ago, a voluntary insurance company released a research report that they claimed was definitive in terms of employee preferences regarding enrollment methodologies. According to the company’s research, employees absolutely preferred to learn about their benefit options and enroll for coverages through a web-based system. The study reported all the advantages the research subjects listed when explaining their overwhelming preference.

Within a month, another voluntary insurance company released a report that came to very different conclusions. Their research had proven that employees much prefer to learn about benefits and enroll for coverages through an individual meeting with a benefits counselor. The findings were touted as absolute and statistically valid.

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