ORLANDO – David Novak doesn't necessarily believe in the adage that the customer comes first. Instead, he believes that companies need to put their employees first.

"The formula for success is to put your people first," the CEO of Yum! Brands told a crowd of HR professionals Tuesday in the opening keynote address at the HCI Human Capital Summit in Orlando.

"What's wrong in so many businesses is they start out thinking about how to make money but they don't think about how to get there," he said.

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