Our industry is in desperate need of transformation. In fact, we have made that transformation our relentless focus at Q4intelligence. Of course, like change for change sake, transformation without a healthy focus is, as you'd expect, unhealthy. And, in my opinion, it is an unhealthy “transformation” Zenefits has brought to the industry.
I'm sure you're sick of hearing about them, but don't stop reading yet. This article isn't really about them; rather, it's about a weakness of our industry that they have exposed and, in many ways, are perpetuating at an exponentially faster rate. I would argue they aren't truly transformational at all, but are actually the most visible example of why this industry needs real, healthy transformation.
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