(AP Photo/Marcio Jose Sanchez)

Lest you underestimate the effects of social media, consider this: Institutional investors are relying on it, along with conventional financial news media, to shape their investment decisions

That’s right. According to a study from Greenwich Associates titled “Institutional Investing in the Digital Age: How Social Media Informs and Shapes the Investing Process,” nearly 80 percent of institutional investors consider social media part of their regular work flow, and around 30 percent say social media-provided information has played a role in their investment decisions or recommendations,

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