From custom-tailored suits to vanity license plates, people enjoy the flexibility of having products personalized to their exact specifications. The increasing popularity of voluntary benefits illustrates how this customization trend is expanding into the insurance realm as well. With voluntary benefits, employers and their employees can customize their health care protection to their exact needs.
For employees, selecting which voluntary benefits they need isn't always as simple as taking measurements for a suit or coming up with the numbers and letters they want on their license plate. Making decisions regarding health care and insurance is far more complicated. And for brokers, determining the appropriate products to offer can be a challenge. To get it done right, this decision should be taken with the same care and level of attention given to core benefits.
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