Search
 

Is that all there is?

A few months ago, we wrote about the surge in employee benefit broker productivity: Today, brokers account for more than 57 percent of all voluntary sales.

By Bonnie Brazzell and Gil Lowerre | Updated on May 01, 2015

A few months ago, we wrote about the surge in employee benefit broker productivity: Today, brokers account for more than 57 percent of all voluntary sales. At the same time, takeovers have exploded, increasing from 12 percent of all sales in 2006 to 50 percent in 2013. It would seem logical that employee benefit brokers are accounting for much of this takeover activity.

That conclusion is supported by two other facts. First, most takeovers are in three product lines: term, disability, and dental, the three lines that many employee benefit brokers focus on. Second, takeovers at some traditional, true-group (employer-paid) companies have exceeded 85 percent of all new voluntary sales, while they remain below twenty-percent range at some carriers that are focused on traditional worksite brokers.

Complete your profile to continue reading and get FREE access to BenefitsPRO.com, part of your ALM digital membership.

Your access to unlimited BenefitsPRO.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical BenefitsPRO.com information including cutting edge post-reform success strategies, access to educational webcasts and videos, resources from industry leaders, and informative Newsletters.
  • Exclusive discounts on ALM, BenefitsPRO magazine and BenefitsPRO.com events.
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com

Already have an account?

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Dig Deeper

Recommended Stories

BenefitsPRO

Join BenefitsPRO

Don’t miss crucial news and insights you need to navigate the shifting employee benefits industry. Join BenefitsPRO.com now!

  • Unlimited access to BenefitsPRO.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including ThinkAdvisor.com and Law.com
  • Exclusive discounts on BenefitsPRO.com and ALM events.

Already have an account? Sign In Now
Join BenefitsPRO

Copyright © 2024 ALM Global, LLC. All Rights Reserved.