Being named Benefits Selling's 2012 Broker of the Year will always stand out as one of the highlights of my career. With this award came a ton of recognition, a great amount of new business and a lot of pressure. Here are five things I've learned since receiving this honor.
The importance of employee education
During my first few years in the business, I felt like I was always trying to convince employers to have employees meet with a benefit counselor one-on-one. There always seemed to be some type of pushback or reason why they couldn't. But since 2012 and PPACA, I've seen a complete change in mindsets. Through various methods, but mostly face-to-face, virtually all of my clients have us meet with every single employee. This is a great time to educate employees on exactly what is going on with their benefits package and also allows employees to ask questions specific to their individual situations. I see this becoming more and more popular as the landscape continues to change.
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