In spite of the fact that investors are increasingly turning to robo-advisors, what they want is guidance from financial firms.

Those are the findings of a new study from J.D. Power, which looked at how satisfied investors are with their firms. The J.D. Power 2015 U.S. Self-Directed Investor Satisfaction Study found that self-directed investors both want and expect more from their firms than just low-cost trades, fast and reliable trade execution and access to research.

While investors don't necessarily want a one-on-one advisor relationship all the time, or for an advisor to actually manage their investments for them, they do look for a relationship that offers guidance on how to achieve and track the performance they need to reach the goals they've set for themselves. If they get that out of their relationship with their firm, they're much more likely to recommend it to friends and family — and to trust it with more of their investments.