Are wellness programs soon to be rebranded as well-being programs? That does seem to be where survey results indicate such programs are headed. And what better time to rebrand wellness programs than during the 7th Annual Employee Well-being Month, as proclaimed by Virgin Pulse.
Virgin Pulse is just one of many consulting firms painstakingly tracking the evolution of the programs once known as employee assistance programs. The reinvigorated wellness program has caught the imagination, and checkbook, of corporate America, with its promises of a healthier workforce and lower employee health-related spending.
Engagement in wellness plans is crucial to their efficacy. Studies have shown that managers and workers who are engaged in their jobs are far more productive than those who are not.
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Dan Cook
Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.
