With the recent news that Amazon and Google are considering getting into the auto insurance market, the insurance industry is left holding a collective breath to see just where that leads the future of insurance and retirement benefits sales.
Think as a retirement advisor that you can't embrace the online retailer model? You may have it a bit easier than you imagine. U.S. census data shows that while e-commerce companies reach the consumer directly, online sales makes up a mere 1.2 percent of all retail sales.
In fact, leveraging the power of the click can be a huge sales benefit for advisors. A 2010 Kellogg School of Management study examined the behavior of consumers as they shopped. The data trails they leave, even on non-retail sites, says the study findings, can provide a wealth of information that can help companies reach their customers.
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