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Will automation put brokers out of a job?

Does full automation spell the end of your career as an employee benefits broker? The answer is no.

By Bruce Hentschel | Updated on July 01, 2015

Does full automation spell the end of your career as an employee benefits broker? The answer is no.

While there’s a lot of talk lately about companies offering “free” online platforms that fully automate almost all HR services—including employee benefits—it’s not likely self-service is set to leave brokers in the dust. That’s because there’s a balance to strike between the efficiency of automation and the advantages a broker relationship brings to the client.

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