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Voluntary product winners and losers

Life insurance continued to take the largest share of total voluntary sales (27 percent) with more than $1.877 billion in 2014.

By Gil Lowerre and Bonnie Brazzell | Updated on July 17, 2015

Last month we reviewed the voluntary industry’s 2014 sales, which were up almost 4 percent to $6.89 billion. Now let’s look at sales by products and platform.

Life insurance continued to take the largest share of total voluntary sales (27 percent) with more than $1.877 billion in 2014. Term accounted for 76 percent of the total life NBAP. Both universal life/whole life and term experienced virtually flat sales (each down 0.2 percent). Total term sales were $1.431 billion while UL/WL sales were $445 million.

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