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How to hit an exchange home run

Exchanges must provide purchasers with unique solutions without bombarding them with too many choices. Consumers want to feel empowered; not overwhelmed.

By Brian Latkowski | Updated on July 20, 2015
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Remember those Got Milk? ads? They were everywhere. These days, this catchy tagline would work just as well for exchanges. Maybe something like, “Got Exchange? If you don’t, it’s time to get on board.”

According to an Accenture study, in just two years, approximately one in five Americans will purchase benefits from a health insurance exchange.

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