If you're noticing more tweets and Facebook posts from voluntary carriers these days, there's a reason.
Voluntary companies are increasing their social media efforts, with more than 70 percent now using social media as a means for marketing, according to new data from Eastbridge Consulting Group.
The number is up dramatically from 2009, when just 29 percent of voluntary carriers surveyed said they were using the sites.
Complete your profile to continue reading and get FREE access to BenefitsPRO, part of your ALM digital membership.
Your access to unlimited BenefitsPRO content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking benefits news and analysis, on-site and via our newsletters and custom alerts
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the property casualty insurance and financial advisory markets on our other ALM sites, PropertyCasualty360 and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
